Welcome to my portfolio! I am a detail-oriented Content Marketing Strategist and Writer with extensive knowledge of developing, editing and marketing content in the Edtech, Fintech, SaaS, iGaming, and Travel industries. I have enjoyed creating engaging and informative content, from blog posts and marketing collateral to social media captions and emails.
I aim to craft content that resonates with the target audience and drives results for the companies. In this portfolio, you will find various samples that showcase my ability to adapt to different industries and writing styles. I constantly seek new challenges and opportunities to grow as a writer and marketer. Thank you for taking the time to explore my work.
Working in Travel Industry
Freelance London Correspondent for The Travelling Telegraph
The Travelling Telegraph is an independent travel and tourism news platform and my first story is on their front cover.
Check out my detailed bio on their website.
Owner of Traveltomuse.com
In 2024, I began Traveltomuse.com as a travel content platform, and I am handling its content lifecycle and social media marketing entirely. I am also experimenting with new content marketing strategies to grow traffic on the website and social media channels.
Top-ranked Travel To Muse Articles
Social Media Marketing | Travel To Muse Brand Collaborations
Freelance AI Copywriter at Mindrift (January 2024-Present)
As an AI Copywriter, I review and evaluate content by AI to ensure accuracy, consistency, high-quality, truthfulness and adherence to policies and guidelines.
Analyse data and metrics to identify trends, patterns, and insights that inform quality assurance strategies.
Participate in training and development programs to stay up-to-date on policies, procedures, and industry best practices.
Volunteering in London
Content Lead at Now-u (October 2025 – Present)
Lead the development and delivery of monthly campaigns for now-u app on key social/environmental issues.
Editorial Assistant at Tinig UK (July-October 2023)
Volunteered with the Tinig UK ( a not-for-profit independent media organisation for Filipinos) as an Editorial Assistant.
Created the below landing page for their business event, which increased 60% ticket sales.
Interviewed British-Filipino food entrepreneurs for “I Mean Business” series and published articles.
Improved traffic on Tinig UK website by implementing content and SEO strategies
Content Manager at Oddschecker Global Media (iGaming)
Utilised SEO and content best practices to revamp CasinoSmash web content, resulting in a 40% boost in organic search rankings and website traffic.
Repurposed content for Oddschecker UK Casino, resulting in an increase in their revenue growth by 32%.
Developed editorial guidelines to ensure consistency and clarity across marketing content.
Content for Oddschecker Newsletter
Content Specialist at Mentionlytics (SaaS)
Produced educational resources, case studies, and landing pages for Mentionlytics Software.
Drove B2B content narratives around data intelligence, social media trends, and marketing strategy.
Ghostwriting in the EdTech Industry – Senior Content Writer
Worked on theoretical and video content for the entrepreneurship course curriculum and launched it for undergraduate college students via Skillioma’s cloud-based (SaaS) Learning Management Systems (LMS)
Researched and wrote content for Skillioma’s digital learning platform.
I initiated Quora marketing for Skillioma and it resulted in huge traffic spikes and brand visibility.
Ghostwriting in the FinTech Industry – Content Analyst at My Money Karma
Credit Card Bill Payment Web Page
Personal Finance Articles
Wrote numerous financial literacy articles and blogs tailored to different stages of customer journeys.
Guest Posts
When you have a feeling that the beach is calling and I must go, or when you think of a revelry mounting to its zenith, which place comes to your mind? Well! It’s a no-brainer, the first place would be none other than the beach capital of India – Goa.
Published on Tripoto’s website
Published on Your Story website
Personal Blog on WordPress
Content for Social Media
Work With Me
If my writing has piqued your interest, rest assured that I can deliver beyond your expectations. Let’s connect and discuss how I can assist your organisation’s marketing requirements with creativity and authenticity. I am eagerly anticipating your message!
